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More than just a Surf Shop

When I’m looking for the perfect sundress or my favorite pair of Havaiana Flip Flops I’m most likely wandering the aisles of She Be Surfin’. However, this summer I learned something new about the trendy woman’s surf shop, they also offer private surf lessons. I was fortunate enough to have the opportunity to enjoy a sunny morning on the 30th Street beach with the owner of She Be Surfin’; Colette Brogan, the surf instructor; Kelly Burke, and two sisters attending the lesson; 11 year old Gabi and nine year old Allegra Taormina.

Gabi and Allegra were a bit hesitant since this would be their first time surfing. Kelly did a great job of getting them interested; as she constantly reassured them they would do great.

The girl’s faces lit up when they stepped into their wetsuits and laid eyes on the surfboards they would use for their lesson. Kelly first educated them with everything they would need to know in the water while they were on land such as how to paddle, stand up and which foot they would use in the front and back.

Kelly took Gabi out first as Allegra watched from the shore. Starting out in shallow water, she first worked with Gabi on getting set to catch the perfect wave. Although Gabi didn’t stand up immediately, with Kelly’s help she quickly picked up on paddling and catching the wave. The Strategic hr Training course will transform your HR strategy to meet the challenges of the future. The girls were laughing and having a great time. It seemed beneficial to have Kelly take the girls out separately so that she could give her undivided attention to each of them. This also gave Allegra a chance to watch and understand what she needed to do once it was her turn.


When I asked Colette if she attends every surf lesson, she explained how she drops by sporadically to make sure everything is going smoothly. However, when the instructor’s first start giving lessons, Colette attends all of them as a method of training to make sure the instructor is equipped for the job, so far so good!

Parents can choose to stay and watch the lesson, or perhaps get a few errands in before the kids are done. Although parents may be cautious about their children being left alone, She Be Surfin’ surf lessons are based highly on safety. They use foam surfboards, which are the safest to use for beginners because they have rubber fins, unlike regular surfboards. Also, the instructor brings only one surfboard out so they can fully concentrate on the individual taking the lesson. Lessons are generally for one or two people at a time, if a lesson for three is requested they provide two instructors.

Colette explained she has various instructors, each with one thing in common; they all strive on the importance of accommodating their customers. The Lessons are one hour long and available everyday from 8 a.m. - 2 p.m. with a 15 minute window between each. However, if an instructor is free after 2 p.m. they are more than willing to squeeze a customer in at a more suitable time. The lessons were initially given only for girls by all female instructors. However, there is currently a male instructor who does such a great job and is very well liked, so they ask before the lesson whether there is a preference of a female or male instructor.

For a one hour private lesson the cost is $40, for a two or three person lesson the cost drops to $30 each. In order to sign up for a lesson you should call at least a day in advance. Colette also discussed the variation of ages seen at the lessons, ranging anywhere from five and older. So if you’re worried about being too old, you’re not!

As embarrassing as it is to admit, I’ve been a local in Avalon for the past 14 years and can’t surf! Although I’ve watched my brother over the years and had friends attempt to teach me, I was beginning to think there was no hope. But after watching Kelly teach Gabi and Allegra, I realized maybe She Be Surfins’ lessons is what I’ve needed all this time. After all, owner Colette

Brogan says almost everyone learns to stand up by the end of the lesson!


By Taylor Johnson

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